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The GROW Model has evolved into a universally applicable model for tapping into and focusing human
potential. Tens of thousands of people around the world use this best-in-class performance model each
year to develop personally and professionally. Business tested by Fortune 500 companies like IBM,
Coca-Cola, and Procter & Gamble, the GROW Model is a powerful tool that enables both
individuals and organizations to effectively make faster and more accurate decisions, and increase and sustain performance.

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